In the full-year 2023, Van Wanrooij sold 766 homes compared with 819 homes sold in 2022. This is the net number of homes, or, in other words, after the deduction of the proportional part realised by cooperation partners. On a gross basis (in which each house sold in a partnership is fully counted), Van Wanrooij sold 1,009 homes in 2023 versus 1,025 a year earlier. Previously, Van Wanrooij always reported on a gross basis. The gross view is also the basis on which Heijmans previously communicated that Van Wanrooij develops around 1,000 - 1,500 homes annually. In a year in which home sales lagged considerably behind previous years, particularly in the first three quarters of the year (see NVM and CBS reports, among others), Van Wanrooij thus remained within the set ranges in terms of sales. Although Van Wanrooij also suffered from an unfavourable sales climate due to rising costs and pressure on affordability, the Optio concept remains highly sought-after in suburban locations. This is because the predominantly ground-level suburban development areas are easier to phase than inner-city projects, which often involve high-rise buildings. Van Wanrooij’s primary sales channel is the consumer market, and sales in this market remained at a stable level in 2023.
With a total working inventory of land positions increased to over 14,000 homes (net), Van Wanrooij is in an excellent position to accelerate as the housing market continues to recover and residential sales pick up. The first signs of this were already visible in the fourth quarter of 2023, supported by falling medium-term interest rates and rising wage growth that increased consumers’ borrowing capacity. These aspects increase affordability for (prospective) buyers and the NVM has already reported 12% higher home sales in the fourth quarter of 2023 than a year earlier.
More than half of the developed homes are realised by Van Wanrooij’s in-house construction company, almost always based on the Optio housing concept. This housing concept is solid and continues to develop every year, which offers a lot of perspective. Van Wanrooij continues to innovate the Optio housing concept, keeping its homes affordable and guaranteeing diversity in the plans.